Streaming services have fundamentally altered how we engage with music. When we search, we expect fast results. When we want to discover new music, we expect to be blown away. This shift has set new standards not just for consumers, but for professionals in the sync industry as well.
Sync professionals and clients exploring vast catalogs are also daily Spotify and Apple Music users. They’re accustomed to the most advanced AI-driven search and discovery. And their expectations of “understand and amaze me” don’t change when they switch to work mode — but the technology does, often radically.
Traditional music catalogs tend to lack the intuitive interfaces and advanced search capabilities that have become the norm in consumer streaming. The question is:
Why should responding to a brief be harder than finding music for your morning run?
The Spotify effect raised the bar for music discovery
Imagine looking for a song that fits a specific mood or theme. On Spotify, it takes mere seconds for an algorithm to provide a curated list of tracks that not only match your criteria but also introduce you to new music you might love.
For consumers, this level of personalization and efficiency has become our norm.
But when you switch hats from music listener to sync professional, the experience can be jarringly different. Many music platforms rely on outdated search technology, making it difficult to navigate catalogs and discover tracks at the pace that today’s deadlines demand.
This disconnect between personal and professional experiences is not just inconvenient; it's an unnecessary compromise that stifles creativity and leads to missed opportunities that could’ve easily been won. Not to mention the great music that slips through the cracks.
AIMS solves all things search for sync professionals
At AIMS, we’ve proven that AI tools for sync professionals can be as smart and seamless as the streaming platforms they use daily. Our AI-driven solutions lead the way in quality, with a reputation for matching the standards set by consumer streaming services.
With AIMS, users can:
Search for music using their own words
Find tracks similar to a reference file or link
Discover music based on a lyrical theme or sentiment
Build cohesive projects/playlists in minutes
Get endless recommendations of new, perfectly-fitting music
Auto-tag catalogs for maximum accuracy and consistency
Whether searching for tracks that match a specific scene, mood or genre, sync professionals can access the most relevant tracks, discovering unexpected hidden gems along the way — just as they would when exploring music in their personal lives.
Clients now expect more and tolerate less
Clients searching music catalogs today have less and less patience. If a catalog is difficult to navigate or fails to clearly showcase its diversity, they’ll simply move on to one that does. Why wouldn’t they? There are plenty to choose from and the clock is always ticking.
If you manage a catalog — or are part of a startup or marketplace in the sync space — consider your users’ expectations. They’re picky, and they have a right to be. So do you.
We have the tech, we’ve seen the results — so why wait?
In the past, it’s no secret that the music industry has lagged behind in terms of user experience — often taking clunky interfaces and limited search capabilities as the norm. Gradually, we’re all realizing that these outdated standards are no longer acceptable.
With the speed of progress, ignoring this shift means risking obsolescence. While some competitors may overlook the growing demand, others are already embracing solutions like AIMS to work smarter, faster and without compromise. Plus… imagine the creative freedom.
Interested in how AIMS can work for you? Reach out to us here: https://www.aimsapi.com/book-a-demo